The unveil is in line with The Taste of Afrika’s strategy to present Afrika’s creative arts and culture to the world. The new visual identity, includes a new logo, unique brand colours and refined brand promise.
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The new brand seeks to exploit Afrikan music, fashion and culture by bringing together creative people from different Afrikan countries and diaspora to work together and tour around the continent with series of musical concerts, rich cultural exhibitions, tourism among others.
Providing more insights into the new brand identity, the CEO of The Taste of Afrika, Tengol K. Kplemani remarked;
“These are exciting times for us as Afrikans especially those in the creative arts and tourism industry as everything is built on bringing the various stakeholders together to achieve a common and similar goal.”
When asked in an interview with The BBC Ghana on the inspiration behind the choice of “One People Beyond Greatness” as the revamped theme of The Taste of Afrika, Tengol K. Kplemani posited that:
“In Afrika, unity in diversity is the ultimate key in doing and achieving anything worthwhile. When we come together as one people irrespective of our differences, none of the continents can surpass our greatness – thus, “One People Beyond Greatness.”
Regardless, Final Effects is the brain behind the new identity or better still logo of The Taste of Afrika. Final Effects with over 8 years of experience have expertise in corporate branding, photography, website development, events planning, etc.
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For more information, contact 0277771775, 0208047373 or via @TheTasteofAfrika on all social media platforms.
See new brand identity of The Taste of Afrika below:
The Taste of Afrika OLD logo
The Taste of Afrika NEW logo below: