Joy Industries’ owner is disappointed with Ghanaian celebrities who don’t fulfill their contracts. The CEOs believe Ghanaian celebrities are ungrateful and selfish.
In a viral video, the CEO of Joy Industries seems concerned by the ungratefulness.
During good times, the group backed various artists and celebrities in the nation, but they have refused to promote their brands now.
“We have helped celebrities when they were in crisis. But none of them has decided to help us push any of our brands. When celebrities were struggling, we used them for shows in order for them to get money.
Now when you introduce your brand and you ask them to post on their social media, they will ask for a contract. Now that the economic world is struggling, they do not agree to support us also.
We customized a Tundra and paid Daddy Lumba but he never performed at half of the shows we earmarked for him. Tell him to bring our customized Tundra back,” he said.